In terms of prestige and demand, Bulgari is one of the world's most sought-after luxury brands.
As a Greek silversmith (who subsequently changed his surname to look more Italian), Sotirio Boulgaris founded the Rome-based company in 1884. The Italian brand is well-known for its jewelry as well as for its perfumes, accessories and, most importantly, timepieces.
'Bvlgari' isn't simply a play on words; there's a fascinating narrative behind the name's stylization.
A 'V' was used instead of 'U' when the firm designed a brass emblem for its main shop on the prestigious Via Condotti in Rome in 1934 as a nod to Roman numerals.
Since then, the name has stayed the same.
Despite the fact that Bulgari is best known for its jewelry, the company has long been regarded as a prominent participant in the fine watchmaking industry.
Instead of focusing on flashy marketing and flashy products, Bulgari has invested in its horological prowess by acquiring well-known watch brands like Daniel Roth and Gérald Genta, the eponymous brand of an artist who designed iconic watches like the Audemars Piguet Royal Oak and Patek Philippe Nautilus.
When it comes to quality, Bulgari is on par with, if not better than, many Swiss watchmakers.